Performance Racing Industry

Performance Racing Industry (PRI) Magazine serves as the motorsports industry’s go-to source for trends, merchandising ideas, new products, business strategies, and more. All forms of auto racing are covered: drag racing, open wheel, stock car, modifieds, dirt late model, road racing, karting, drifting, pulling, and everything in between.

GIVING 110%

Performance Racing Industry

SHUTTER SPEED

RACE SHOP • Be the go-to source for all the latest parts and services to enhance your customers’ motorsports programs.

INDUSTRY INSIGHTS JEREMY CROISET • How Jeremy Croiset keeps NASA sports car racing fresh and relevant.

PRI HALL OF FAME

JOHN KILROY • John Kilroy served as the face of PRI Magazine during his 26-year tenure, but his contributions to the racing industry went much further than his editorial byline.

SCOOTER BROTHERS • Scooter Brothers is known for his leadership at COMP Cams and Driven Racing Oil, among other companies, but it’s his investment in people that will remain as his legacy to motorsports.

CHRIS RASCHKE • Chris Raschke had an amazing ability to connect people in the motorsports industry like few can. He was well known for his work at ARP and in land speed racing, but his commitment behind the scenes in motorsports is what earned him a place in the PRI Hall of Fame.

Wellness CHECK • MEDICAL AND RESEARCH EXPERTS ARE IMPROVING SOMETIMES OVERLOOKED AREAS OF DRIVER SAFETY, INCLUDING CONCUSSIONS, HEARING LOSS, AND OVERALL DRIVER HEALTH.

HELMET CERTIFICATION: THE SNELL STANDARD

SAFER AT SPEED • DESIGNING SAFER RACE CARS IS TOP-OF-MIND FOR THESE CAR BUILDERS WHO SHARE THE LATEST ADVANCES TO PROTECT DRIVERS.

RISK MITIGATION • RACETRACKS NEED TO INCORPORATE SAFETY ADVANCES NOT ONLY AROUND THE CIRCUIT BUT ALSO IN TRACK DESIGN TO ALLOW RACERS TO SAFELY MAKE CRITICAL PASSES FOR THE WIN.

WHEN TIME FLIES • THE RACE NEVER ENDS AT AMERICA’S MOTORSPORTS MUSEUMS.

POWER CONNECTION • CONNECTING ROD DEVELOPMENT NEVER STALLS. HERE ARE SOME OF THE LATEST PRODUCT DEVELOPMENTS TO COMPLETE ENGINE BUILDS FOR THE 2026 SEASON.

ADVOCACY CORNER • Tracking legal, legislative, and regulatory developments impacting the racing and performance industry.

INDUSTRY NEWS

FREE DIGITAL MAGAZINE SUBSCRIPTION