British GQ

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British GQ

An Ode to the Obvious • I SPENT A SMALL CHUNK of the Christmas break staring at a huge mountain in the Tyrol region of Austria. My partner and I were at a small and handsome hotel named Eriro. And while so many things about the hospitality were astonishing – the dining, and the Finnish sauna, and the staff, and the bed – nothing could compete with the views. To our rear was Zugspitze, a great ol’ peak that sits mostly in Germany. In the cold and clear afternoons, the setting sun would light up Zugspitze, and it appeared to glow.

How to Dress for the Working Days and the Raging Nights • Office dress codes are all to play for. They’re looser, artier, dare we say cooler – and a lot of them can bleed into the bouncing club scene across the land. Here’s how to go from nineto-five to five-to-nine.

Power Dressing 2.0 • No, there aren’t many jobs left that actually demand a suit every day. And sure, there remains no shortage of great ways to dress a suit down: a vintage tee and shredded Converse, say, or a knitted polo and cowboy boots. Which is why, right now, there’s no bigger flex than suiting up all the way – sharp shirt, taut tie, shined shoes, the whole nine yards – just because.

IRL Energy for Your Email Job • Tech bros and finance guys tend to catch flak for their fashion choices. But the basic elements of their day-to-day looks – logo-happy baseball caps, comfortable shoes, cosy fleece zip-ups – are totally permissible, as long as you’re choosing interesting versions and wearing’em the right way. Here’s how to reprogramme the look to deliver serious style.

3 New-School Workwear Brands to Watch

Heavy Hitters • Real-deal workwear will always be cool. But when a dozen other dudes are wearing Carhartt at the coffee shop you post up in all day, it’s time to upgrade your options accordingly. This year, there’s a new crew of artful indie labels remixing the genre for guys willing to pay a premium for elevated builder-style classics.

Party Supreme • The past few years have not been kind to British nightlife. But the new club kids from Eastern Margins are looking further than Dalston for new sounds, scenes and fits.

Welcome to My 2026 Menswear Mood Board • Introducing What to Wear Next, a new column compiling the buzziest style scoops and hottest drops directly from the desk of GQ global fashion director Miles Pope.

How to Watch a Fashion Show • More people than ever before have opinions about clothes. That’s a good thing. But evaluating a runway show? That’s still rarefied. Here’s how to do it.

Audemars Piguet Takes a New Shape • The venerable watchmaker’s memo for its new Neo Frame Jumping Hour is simple: match the Royal Oak’s icon status.

Louis Theroux vs the Manosphere • Armed with a new Netflix deal, one of Britain’s great documentarians has been tracking down the ultra-misogynistic influencers haunting For You pages across the globe.

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How Lewis Pullman Came Back to Earth • After flying high in Top Gun: Maverick and saving lives in Marvel’s Thunderbolts*, the actor wanted to get more grounded on his next project. Enter The Testament of Ann Lee – an eccentric period drama-cum-musical which forced him to face some long-gestating anxieties.

The Hardest School to Get Into Is Rolex University • The US has fewer than 2,000 professional watchmakers. Rolex opened a school in Texas to fix that – and competition for a place is on a par with Harvard.

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BTS Begins Again • In the nearly four years since...