alchedek

‘alchedek’, an English magazine produced in Korea, contains information on Korea’s Economy, Business, Enterprise, Industry, and Culture.

alchedek

The Sustainable Future of the Fashion Industry Reinvented by Digital Platforms and R&D Technologies

Global SPA Brand Zara,Which Changed the Paradigm of the Global Fashion Market, Continues Its Steps Towards Sustainable Fashion • The global SPA brand ‘Zara’ has been loved worldwide by offering creative products through offline stores in 98 countries and online stores in 214 countries. Celebrating its 50th anniversary, Zara is drafting strategies for the next 50 years. This involves redefining the brand experience by renewing major stores worldwide and launching its own F&B brand ‘Zacaffè’. We take a closer look at the path Zara has taken, transforming retail spaces into brand spaces centered on emotion and experience.

BEYOND SPORTS, EMBRACING CULTUREPUMA’s ENDLESS CHALLENGE • In 1924, a sports brand that began in a small shoe factory in Germany is rapidly advancing across the globe. Established independently by Rudolf Dassler in 1948, PUMA grew alongside legendary athletes who graced the Olympic stage, establishing the philosophy of “the fastest products for the fastest athletes”. From Jesse Owens’ four-time Olympic triumph to the football boots of Pelé and Maradona, PUMA has created icons in sports history, not just mere sneakers. Now, it has expanded its realm beyond sports into music, fashion, and digital, positioning itself as a comprehensive cultural brand. What will the essence of sports and the authenticity of the brand look like as PUMA, with new CEO Arthur Hoeld, leaps onto the global stage again in 2025? We delve into the true nature at the starting point of a fast and powerful leap.

Creating a More Enriched Life: The True Challenge of Global LifeWear Brand UNIQLO Begins Now • UNIQLO is a LifeWear brand born to enrich everyone’s life. Over the past decades, it has been creating clothing rooted in sustainability. With the inherent power of clothing to transcend borders, change norms, and transform the world, UNIQLO aims to provide truly meaningful offerings to customers worldwide, thereby creating greater peace and prosperity. Under the firm belief in the value that business can generate, UNIQLO continues its challenge to change the world for the better, advancing towards becoming the world’s top brand.

Owl Society Expands the Reach of Korean Indie Fashion Worldwide by Connecting Premium Off-Season Collections to Global Markets • Fashion is one of the industries where the flow of change is rapid. Amidst the currents of change, there is someone who has experienced the entire process of design, manufacturing, branding, and distribution for over 20 years and has a keen insight into the market. That person is Jihee Shin, CEO of Owl Society. With extensive knowledge of domestic and international buyer networks and seasonal buying cycles, she has designed a new platform that directly connects leading Dongdaemun wholesale brands with the world. Owl Society aims to establish itself as the most trusted global partner connecting Korean fashion with the world, while also growing as the central hub of the K-fashion business ecosystem that connects domestic brands with the world, based on technology and data. At a time when K-fashion is receiving more attention than ever, we met CEO Shin, who is bringing K-indie fashion to the global stage.

Korean Medical & Medical Science

A New Perspective on Blood Vessels: Opening Horizons in Disease Treatment through Challenging and Fundamental Research • Blood vessels are divided into large vessels that transport blood and capillaries that exchange oxygen and nutrients with surrounding tissues. The lymphatic vessels act as another circulatory system responsible for the movement of waste and immune cells within the body. Capillaries,...