Adweek

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

COMING UP NEXT

SUPER BOWL BUZZKILL • Lessons from one of the most misplaced Big Game ads of all time.

The Wellness Bowl • Americans’ eating and drinking habits are changing. So are Super Bowl advertisers.

RIGHT BEER, WRONG ADVERTISING

ALLISON STRANSKY • The CMO of Samsung Electronics America talks Big Game strategy, Olympic selfies, and the legacy of Michael Cera.

Coming Soon to YouTube • Why the platform is becoming the preeminent incubator for new media ventures.

GIVE THE PEOPLE WHAT THEY WANT • What makes a good Super Bowl ad, according to the audience.

Defying Gravity • None of the conventional advertising wisdom applies at the Super Bowl.

DOUBLE SCREEN PLAY • With DoorDash sitting out, can Uber Eats turn the Big Game into a competitive reset?

TEQUILA, PICKLES, AND COMEDIC TIMING

MOST POWERFUL WOMEN IN SPORTS

THE NEXT CHAPTER OF GUINNESS • At its new hub in London, the Irish brewer is rethinking how drinkers experience beer.

Golf Is for Everyone • Luquire’s Dominique Robinson shares his mission to democratize the game.